Paul Alofs President and CEO, Princess Margaret Hospital Foundation

Paul is a leader and a builder. He has extensive experience in both the business and the not-for-profit world. Paul was President of HMV Music Stores, President & General Manager of BMG Canada, Inc. and General Manager & Executive Vice President of The Disney Stores North America. He was also part of the management team during the founding of MP3.com

"good marketer should always have ideas and strategies which make them nervous. Plus, an ability to see opportunities before the rest of the world, and the courage to pursue those opportunities with a single-minded focus."

In September 2003, Paul joined The Princess Margaret Hospital Foundation as President & CEO. Paul brings a solid business background in strategic planning, innovation, promotion and marketing, as well as substantial experience in not-for-profit fundraising.

"a quote from Tennyson: To seek, to serve, to strive, and not to yield. Another mantra is borrowed from one of my associates at HMV: If it were easy, everybody would be doing it"

Mr. Alofs is actively involved in his community and currently serves on the Board of Covenant House Toronto. He has been an active member of the Young Presidents’ Organization (YPO) and has served on the board of Branksome Hall School.

"We have many outstanding marketing success stories which need to be told and shared with the Canadian people. Having worked in the U.S. and particularly my experience in Southern California, I have been surprised at the number of Canadians I have met in leadership positions"

In 1995, Paul was chosen as one of Canada's Top 40 Under 40 business leaders. He has also been named Music Executive of the Year and Innovative Retailer of the Year. He has received recognition for Outstanding Progress and Achievement from the Schulich School of Business at York University, and the Alumni Award of Merit from the University of Windsor.