.: Marketing Hall of Legends :.
 
 
 

 

Welcome to the Marketing Hall of Legends of Canada. Click on the categories below to see the inductees.

VISIONARIES

This category was designed to honour the great entrepreneurs who have created and/or launched companies and established enduring, valuable and iconic Canadian brands.

BUILDERS

This category was designed to honour the charismatic leaders who have built and enhanced existing brands and in doing so have increased the competitive nature of their respective organizations.

ENABLERS

This category was designed for marketing communications professionals (e.g. advertising, direct marketing, public relations, design, identity, sales promotion, research, media, production and online specialists) with a proven, long-term track record of providing excellent brand building expertise across multiple organizations and/or to a single brand entity.

MENTORS

This category was designed to honour those individuals who, through philanthropy or academic position, have provided others with the opportunity, inspiration or ability to pursue excellence in the Canadian Marketing environment.

 

 

"Nice guys finish first."
 
- Paul Alofs

Hear what experts have to say on real time industry issues.
 
Click here to find out more about Marketing Hall of Legends Legacy Programs, our year ‘round opportunities to share, learn and grow.

Term or Word:
Effective Brand Management

Definition:
"All of the talent needed for the job should fit into one small car."
 
- Paul Lavoie