.: Marketing Hall of Legends :.
 
 
 

 

MHOL founding sponsor Mandrake organizes Lunch 'n Learn seminars by CMO and CEO level marketers; called C-Leader Access. The objective of these sessions is to help build the supply chain of Marketing Talent in Canada and inspire young marketers to become Canada's future Marketing Legends.

The concept is to share how C-level leaders moved from their beginnings to the position they now have and help those in attendance learn about what it takes to be a leader. The sessions are designed to give emerging talent rare access to a C-level executive. The sessions will help young marketers move their careers forward; learn about leadership through the experience of a CEO; hear the lessons learned, successes, and failures; and take in insights of the young marketer to CEO journey.

The speaker will share their observations with a relatively small group of young invitees at the CEO's office location to deliver on the promise of close access. We expect 10-25 attendees, based on the boardroom of each speaker.

Logistics
  • The event lasts under 90 minutes (you are there at 12:10, start speaking at 12:15, and engage questions at 1PM, done by 1:30PM
  • Topic is to speak to the highlights, low lights, lessons learned, anecdotes, storytelling, and finish with Q&A. Other areas such as values, principles can also be used
  • The presentation is casual and it is not recommended to use PowerPoint, slides, etc.
  • The speaker may use 5 minutes to provide your corporate context
  • Sandwiches and refreshments are served
  • A Mandrake or AMA designate is there on hand to greet the invitees and introduce you

Cost: There is no cost to attend

Frequency: Maximum of 2 events per person during the course of a year.

Audience Requirements:

Compensation:$75,000 or under
Title:Senior Manager or under
Function:Marketing type function
Experience:18 months to 5 years of experience

Previous C-Leader Speakers

NameTitleCompanyDate
Brett MarchandPresidentLowe Roche18/05/05
Jim McKenziePresidentLeo Burnett31/05/05
Pat SullivanPresidentWorkopolis29/06/05
Alan MiddletonProfessorSchulich School of Business29/9/05
Paul AlofsPresidentThe Princess Margaret Foundation09/12/05
Bryan PearsonPresidentThe Loyalty Group16/01/06
Sean ShannonGeneral ManagerExpedia28/03/06
John ClintonPresidentGrey19/04/06
Richard PeddieCEOMaple Leaf Sports & Entertainment31/05/06
Tony AltiliaPresident & CEODowntown Partners29/11/06
Kevin PfuhlEVP Strategy DirectorGJP Advertising24/01/07
Trish WheatonPresidentWunderman Canada28/03/07
Chris JordanPresident and CEOYoung and Rubicam Advertising Canada02/05/07
Garry LeePresident & Strategic OfficerCundari Integrated Advertising30/05/07
Ernie JohannsonSVP MarketingCIBC31/10/07
Kerry HarrisGeneral Manager CanadaWeber Shandwick Worldwide23/11/07

Separately, Mandrake may publish a short version of that encounter, with 5-10 questions about leadership. The Mandrake newsletter is read by 20,000 people monthly.

To learn more or register, just email to cosic@mandrake.ca, or call Dijana Cosic at Mandrake at 416.922.5600 Ext 255 cosic@mandrake.ca

If you are a CEO level executive who is a marketer by training, and would be willing to speak, please call Stefan Danis at 416.922.5600x240

 
 

"It's about the journey."
 
- Judy Elder

Young marketers! Get the lunch ‘n Learn seminar schedule.
 
Click here to find out more about Marketing Hall of Legends Legacy Programs, our year ‘round opportunities to share, learn and grow.

Term or Word:
National Anthem

Definition:
"A school teacher came up to us sometime in our first year in Toronto and said ‘I teach grade one, and you might be amused to hear this. At the start of the school year, I was going to teach my students the national anthem. So I asked the class, "who knows the Canadian national anthem?" And little Johnny put up his hand and sang Sleep Country Canada.'"
 
- Stephen Gunn