How Google My Business Is Changing Local Search

GMB Or Google My Business Matters For Your Site More Than You Know

Let’s be clear, Google runs the Internet. Everyone knows that, and business owners everywhere do everything they can to get included in priority search engine rankings. Have you heard of Google My Business? Small business owners especially need a heads up here about GMB as it is otherwise known. What are the advantages that Google My Business provides to site owners?

One of the big benefits is that GMB is a cost effective way to get your business name out there to prospective customers. The listing on Google My Business is free, and that’s not always the case with other lesser known registries that actually charge you. Whether or not you take the other directories up on their listings or not, you certainly don’t want to leave GMB off the list. To get the most power out of your GMB listing, contact a reputable digital marketing agency.

Google provides potential customers with all the information that they need to know when it comes to finding the right businesses. You’re talking about hours of operation, contact numbers, directions and more. Plus, review ratings are also included as well as other pertinent information.

GMB isn’t just the best solution for an online business directory, but it’s a great go-to option for those just starting out. Site owners need to know that Google should be their first stop when it comes to submitting information for online directories. Not only do you get better visibility when it comes to searches on Google, but you also are going to get better visibility on Google Maps.

How to Rank in Google Maps

You have a much better chance of showing up in what’s called the local 3-pack when it comes to search engine results. The only results that are going to show above the 3-pack are the Adwords results, which are a result of pay per click advertising. You have to pay to play when it comes to Adwords, but you certainly don’t have to pay anything in order to take advantage of the benefits of your Google My Business profile and listing.

You have to do more than just create or claim your GMB listing and profile. It needs to be optimized for two big reasons. First, you need the information provided to show up prominently in search engine results. Second, you need that information to grab the attention of customers who see the results. You have to cater to the search engines and your customers.

Much of the information you provide will work to handle both objectives at once. Now it’s time to claim your GMB listing, and then you can work on optimizing it from there. Make it a priority so that your company shows up in those three listings when people search keywords related to finding businesses in your city.

Stay on the lookout for GMB updates so that you can make changes to your profile when necessary. This is a listing that you want to keep track of because it can pay dividends. Keep in mind how Google is catering to small local businesses, and you want to get your piece of the pie.

4 Most Important Google Ranking Factors You Should Not Ignore

Every content developer and SEO specialist’ dream is to see his/her website ranked on the first page of Google search results. However, only a handful of these people make a real dent in the popularity of the website.

Here are top 4 factors that affect your website’s ranking on Google.

  • Page Load Speed :-  The speed with which your webpage loads is a very important ranking factor. It is obvious that the website will load faster on a super fast broadband connection. However, you cannot consider this data to be valid for testing. You need to test your website at the connection speed that is commonly available in your target demographical area to design the page accordingly.

Ideally, the back-end web developer and the UX designer for the website should work in sync to find the perfect balance between quality of media content and the page load speed.Most of the big SEO Companies hire best SEO Company In India for Improve website speed and UX design. In  Very high-quality images slow down the load speed significantly, and very low-quality images can make the website look and feel cheap.

  • Accessibility and Readability of the Content:- A decade ago, you could have gotten away with keyword stuffing in your content and scored a good ranking on Google. However, over the years the algorithm for the Google search has changed a lot. It also takes the readability as well as accessibility of the content into account now.

Instead of writing long and chunky paragraphs, it is advisable to stick with short and crisp content that adds real value to the user experience. You can also use a list or a bullet point format for your content with plenty of subheadings to gauge the attention of the users who wish to skim through the content quickly.

  • Keyword Density and Quality:- The use of keywords is undoubtedly one of the most important page ranking factor for Google. At the end of the day, Google is a keyword-based search engine. Therefore, you need to use the right keywords as well as maintain a good density of them to attract new visitors to the website. However, never try to stuff the keywords at the expense of the readability of the content or Google can lash out at you and place you at very low rankings.
  • Population of Backlinks :- Every SEO specialist knows the importance backlinks. As a web or a content developer, you need to put useful content on your website to get backlinks from reliable sources. If your website has a lot of backlinks, Google considers it to be a reliable source of information and places you at the top of the chain.


You should never buy backlinks from a third-party carrier since it is a violation of policy and Google will be forced to place you at a low ranking.

If you are looking for ways to get good rankings, you need to follow multiple strategic and quantifiable techniques to make a significant impact on the Google’s search results.

Looking At Your Organic SEO Strategy

How Organic SEO Works

Organic SEO is somewhat of a black box when it comes to typical business owners. There is a lot of data and research that goes into doing organic SEO, and typically they don’t have enough time to do the research themselves. Business owners will usually hire a consultant to go ahead and take care of their organic SEO, but with the lack of knowledge and information, a lot of business owners can get burned. In this article, we will talk about some strategies shared from that you need to know about so that you can make the best decision.

Parts Of Organic SEO

The most significant thing to know is what part of your website is already optimized and what will need work. This is called on-page SEO, and it’s everything that has to do with the actual website. The most important factor is the domain name and the structure for the inner pages, known as URLs. By placing keywords in these places, we have a great chance of creating a website that has proper on-page optimization.

The next thing we need to look out for is having a solid keyword strategy for our website. Depending on how well we can create this approach will dictate the level of success we can achieve. This is mainly because some niches can be extremely competitive. And in those instances, having the right strategy is of utmost importance.

Keyword strategy is the most significant deal that will dictate the success of an SEO project. If we don’t know what target we are trying to hit, we may spend a lot of time just working on things that get us nowhere. Pay attention to what your SEO consultant is targeting for your project because it can mean the difference between success and failure.

How To Rank Your Site In 2018

There is a ton of detail to ranking in the SEO world in 2018. Knowing about the things that can help you rank your website in 2018 can be very important. Here are some of the things that will help improve your rankings in the coming year:

Do keyword research
It is very important to know the words and phrases that most of the online visitors are searching for as it will enable you to solve or get answers that searchers may be having. What you want here is a primary keyword and may be a set of related secondary keywords that try to answer or solve searchers problems. Therefore, keyword research will help you use the most searched keywords hence making it easy for searchers to find you easily.

Optimize your page to load fast
Optimizing your page to load fast will help you a lot as it will enable those who visit your website to accomplish their task in an easy way at every speed and on any device. This will make your visitors want to visit your website more and more often to find out what is new and even re-read old articles, so it is a good idea to continuously add new content to your site with services like I Need Articles. Use a good local host if you can such as Best Web Hosting Canada 2018.

Find out how you are going to market your website
You should ensure that you have a specific list of publications or people who will help you reach more people and encourage them to visit your website. You need to look for ways to earn solid links, mentions and word of mouth across social media platforms and across the online world. This will help make it easy for Google’s crawlers to find your website and also make it easy for your target audience to find you.

If you’re considering using an agency, we’re happy to recommend – Ni SEO Quebec.

If you do the things mentioned in this article, then I can assure you that you are going to rank very well in 2018. Ranking very well will increase traffic to your website and help you achieve your goals.

Righting the wrongs of what tech world says about seo marketing

Do they understand SEO marketing

Unknowingly, there is a problem with the perception by tech world about seo marketing. Many marketers do not know the first rule on marketing.

Digital marketers, who we thought were smart and cynical and should always know better, have fallen into the echo of misinterpretations and being carried away by buzzwords.

Back in time, precisely in 2000, the word “inbound marketing” was coined and popularized by HubSpot. A quick Google search will tell you HubSpot is a company that sells inbound marketing software (no brainer to piece it up together). As fate would have it, HubSpot has been fighting back bad publicity staged by its one time employee, Dan Lyons.

According to Lyons, the company’s quick and rising popularity at the time was based on the popularity of the term “inbound marketing” rather than the product the company was marketing. Hell of a marketing wrong that demands to be corrected!

The tech world wrongs on marketing and making them right

  • Totally forgetting marketing basics: not more than a decade ago, digital marketers “invaded” the conventional marketing filed. These were technical people with nothing like marketing education. For them it was all about algorithms, innovation of new terms and process automation. That is when buzzwords became more popular than actual products. That is the wrong.
  • Operating separate online marketing and traditional marketing teams: according to the tech word, online advertising is the real deal. Any other form of sales is merely “marketing”. That is wrong. A marketer, whether online or offline, should use the best practices to achieve success. There should not be two marketing teams but rather a unified team with individuals that go full circle. For instance, a marketer should be able to approach and sale to a direct client as well spread the word on Facebook and get actual results.
  • Not exploring alternatives to direct marketing: tech guys are excellent with marketing algorithms and analytics. But they are not always creative, are they? They always think of direct marketing thus forgetting to be brand point men. But don’t we know what made Apple the most valuable brand the world over? It was the print adverts with the magcial words “Think different” and the TV commercials such as “1984”.
  • Forgetting to remain skeptical always: a marketer should be the most difficult person you can sale to. But even they can get bamboozled. The tech world has led marketers to let go the skeptical pedal and the results for that are obvious. It is time to put back on the skeptical gear. If someone tells you “this is the future of marketing” do not swim with the current; ask for evidence.

And now to the right, it is time to get back to the marketing basics. Marketers should get back to direct marketing basics, creating publicity and old ways of advertising. That mix is the core to marketing and will forever be evergreen.

It is time to get back to the marketing basics. Yes the world has changed, hell yes consumers have changed but the old marketing ways will always be golden.

Local SEO – Does blogging help?

Blogging is a difficult term to define and is often misunderstood. Most people relate the term to a specific website that is aimed at a person sharing personal or other information in a blog format. However, as a marketing technique, blogging has a slightly different meaning.

Most often it refers to adding new, short format content to a business website on a regular basis. This type of blogging is often to promote products or services or to inform an existing client base as well as new visitors to the website regarding events, special offers or any other concept where blogging would benefit the business.

Blogging has, therefore, become a very important marketing technique that is often integrated into a larger digital strategy and involves search engine optimization. Search engine optimization is the process of improving a search engine ranking on a results page by employing a range of different integrated techniques.

Content addition, including blogging, is one of the fundamental techniques of search engine optimization (SEO). But how effective is this technique, especially when focusing a marketing strategy on location via local SEO marketing?

First, it is important to understand a little about how search engines evaluate a website in order to rank it on a results page. Basically, a search engine algorithm sends out spiders that crawl the web pages on the internet and return to the database in order to index these pages according to the relevance of the information that they contain. Information on what indexing can be read here:

Blogging adds new content on a regular basis to the website to allow the website to be crawled and indexed on a regular basis. Remember that indexing is according to relevance so it is very important to ensure that the information provided in a blog post is relevant to the product, service or other function of the website.

In order to crawl the internet, the spiders use links as their highway to find and reach new destinations. Without links, blog content may not be crawled and indexed effectively and efficiently. Once again, it is important to ensure that all links are relevant and preferably to and from a source that is considered an authority on a specific subject or already has a high search engine ranking. Adding links to blog content is essential.

Blog content can also be added to some external sites and linked back as long as the content is original and not copied or plagiarized. In other words, the exact same blog post cannot exist in two places on the internet for optimal search engine optimization success.

The keyword should not be used too often in a blog post. Talk to Search Paladin SEO about the best approach to good keyword ratios. As blogs are normally short in nature (about 300 to 500 words) just once or twice in the body should be sufficient. If a keyword is overused, it will result in penalties that will lower a search engine ranking. A keyword should always contain the location of the business in order to market it locally but should be used in a way that will not detract from the flow and meaning of the blog post.To ensure that content is indexed according to the relevance that the business wants to place on the blog, keywords or phrases are essential. Keywords should be similar to the search criteria entered by internet users when searching for products or services related to the website. A keyword should optimally be contained in the title as well as the body of the article.

Another marketing tool that is used to promote a business locally is to add the website, contact information and a short description of the business to a local directory service provider. These local directories normally provide the ability to link directly to the website as well as blog posts. Information should be updated regularly in the directory in order to keep it relevant.

The main reason that blogging and SEO are so important to improve a search engine is the way in which internet users utilize a search engine results page. Few people ever scroll past the first few entries never mind to a second or third page. Also, users are more likely to search locally making it is even more important to include a location in blogging.

Search Engine Optimization or PPC?

There are many seo superstars that utilize PPC as part of their overall strategy. However, it is sometimes best not to be used, especially if you’re great with SEO. A lot of people that start with online marketing will start off with PPC, or pay-per-click. You are probably familiar with the Google platform, adwords, as it’s the most popular. Facebook also has a program when they sell your ads, it’s similar to the pay-per-click model but slightly different in the way that it tracks your clicks.

In this article I’m just going to talk about the differences between SEO and PPC, understanding that PPC can be any model, so it’s just the concept that I’ll be referring to.

Differences Between SEO and PPC

SEO and PPC are two of the most effective marketing techniques that we know of today. Although there are many strategies, these two will always be around, no doubt.  So what are the differences between SEO and PPC? Let’s dive right in.


SEO takes time. In some cases it can take up to a year to get on that coveted first page, not to even mention the first position of the first page. The harder the keyterm, the longer it will take, not to mention the heavier investment. PPC on the other hand, can have your ad in the top position of Google within a matter of minutes. That clears up the time aspect.

Driving Traffic to Your Website

SEO is a great way to drive traffic to your site. With many terms ranking, and not just one term, it will help with the overall engagement of your site. You can evaluate how long people are staying on your site and then decide if you need to tweak the results based on the average stay on your site. PPC really needs to convert because it’s costing you money, so you really don’t have the luxury with SEO to test over time. You could lose a lot of money overnight if your landing page is just not right. With SEO, you can tweak it whenever you want because it is not costing you anything.

When to Use PPC

However, in some cases PPC can be better than SEO. For example if you are marketing a product that might only be around for a short time, or you find a hot product and Christmas is just around the corner, there is no way, even with the greatest SEO effort will you ever get that page ranked in such a short time. So in this case, PPC makes sense. Especially if the ad spend is low, you have a hot product and knowing that the sales will drop off at any time. This way you will get the maximum amount of exposure. What’s also good with this is that if the product seems to do really well, you can double your efforts and try to rank the same term for SEO. Keep in mind if the product is not evergreen it is a bit of a risk, but that is up to you to decide.

Although it has not been proven, it’s possible that people do ignore the ads and trust what is ranking in the search engines and not the ads. This is also similar to the phenomenon “Banner Blindness” where no one clicks on banners anymore. Seriously, when was the last time you clicked on a banner? Probably not in a long time.

In short, SEO is the way to go. Unless you have something that won’t last, then yes you can go with PPC. As a marketer, you should know which avenue will be the right one to take.

Last Words

If you’re just getting into online marketing and are doing PPC already but want to learn SEO, there are many courses online that you can take. It’s hard to say which one is best and the thing that is true is that it changes a lot. SEO can be very different than it is today as it was just a year ago. With all the Panda’s and Penguins, you need to stay on top of the game. One route is to hire an SEO agency.

Best of luck with your efforts. Whichever route you take, you can’t go wrong if you just focus and concentrate on what you are doing.